Capturing the Moment
Nothing beats video to grab the attention of time-pressured consumers and influence decision-makers. Watch time of YouTube content on TV screens doubled year over year, according to Google's 2017 stats, and both traditional celebs and "Internet-famous YouTube creators" are gaining fans on YouTube. The most popular social media platform for watching videos among 18-34 year-olds is Facebook, which stands streets ahead of the competition as this chart by comScore shows.
Before I get started, I ask my clients to tell me the goals of their video campaign. This way, I am able to compose appropriate interview questions, decide on the most effective settings and editing.
Fluoride Free Bedford's longstanding campaign to terminate the water fluoridation contract in the borough achieved major breakthroughs and publicity after using Conscience Media to film and report on events. Here is one such example.
This interview with MK Ultra survivor, Sandy Bergen, was exceptional, being totally ad hoc and filmed on a mobile phone. It's become one of my most watched videos on YouTube.